To coincide with the launch of Sony's VR headset and new Pro console, we produced events in 6 UK cities within 6 weeks. Each event utilised 20 VR gaming stations, reception, lounge areas, free to play areas, photo mechanics and vox pop booths.

Each of the 6 venues needed its own bespoke exterior graphics. Installed 3 days before the live event, these helped attract visitors and offer an intriguing presence.

Each venue had a completely different interior layout and size. The kit within had to be completely modular and as flexible & simple to install as possible.

Each Demo booth was constructed from aluminium frames with fabric graphics. This let us create booths, walls and storage where necessary.

Additional dressing to bring the tour to life.

Demo Lounge where we could showcase the new Pro console and give 1-2-1 demonstrations of its power & capabilities.

Visitors could pre book a 'slot' to play a game of their choice, or turn up unannounced and be given a trial.

VR showcase plinth taking centre stage.

Each booth contained a plinth with a split feed - so other visitors could see what the VR user could see through the headset.

Some examples of the graphic design on the walls & booths.